Pardot is a software as a service platform by Salesforce. It gives a central location to manage our projects and report on their success and offering email automation targeted email campaigns, and lead management for B2B sales and marketing organizations
Engagement Studio is Pardot’s next-generation lead nurturing product and is the true intelligence engine of the marketing automation platform. Engagement Studio lets us build, test, and report on powerful engagement programs that let us send targeted emails based on prospect behavior and critical qualifying values.
Step 1: We can schedule our engagement program to start on a specific date. Once we’ve created our program and are ready to begin, click the Schedule button
Step 2: Select the Action button, choose to Send Email, and then enter the send date.
When prospects reach this step, Pardot holds them here until our chosen email date. On the scheduled email date, Pardot sends prospects the email and then moves them along again, through the program’s defined paths.
Step 3: Set business hours for our organization. Business hours are program-wide and restrict when our engagement program sends emails.
If a prospect reaches an email sent step outside of business hours, Pardot waits to send the email until the prospect is within business hours.
Step 4: We can also control timing through wait periods. Wait periods let us hold prospects on a step until a specified time has elapsed or a specific action occurs within a period.
Step 5: Pardot holds prospects here for 2 days, and then checks to see if they’re assigned or not.
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