How Merfantz optimizes Salesforce integration with third party apps



Salesforce is undeniably the world’s best CRM software, dominating  global customer relationship management (CRM) software market . Indeed, companies using Salesforce services and solutions in their business systems will be tomorrow’s market leaders. The majority of enterprises are using third-party applications for their business operations. As a result, many companies are planning to unlock new opportunities for their CRM users by integrating Salesforce with third-party applications.

As a matter of fact, apps integration with Salesforce AppExchange offers a great value of demand and supply. A few prominent examples are Google Cloud, QuickBooks, WhatsApp, LinkedIn, Mail chimp, Heroku, Dropbox, and many more.  Merfantz guide you with the challenges, types of integrations, and benefits to implement a successful Salesforce integration.

Certainly, Salesforce integration gives a unified view of an organization’s various departments. Be it supply chain, HR, ERP, in-house software’s like ORACLE, SAP, Microsoft, it brings the data of these systems altogether, which help enterprises efficiently monitor and control the business processes. However, several factors affect Salesforce integration when it comes to integrating third-party apps.

Here are few challenges occur:

  •  Excessive use of APIs
  •  Large-scale Coding and Application Installation
  • Keeping Obsolete Data
  •  Lack of Data Management Strategy

While building integration applications using SOAP API or REST API, creating codes as efficiently as possible is essential. APIs can handle large record sets; therefore, enterprises must follow best practices to ensure code efficiency. Inefficient codes result in excessive API calls, which further lead to poor performance and Salesforce limit issues. To ensure the success of the Salesforce integration process, extensive coding and multiple application installation are required. Altogether, To ensure a successful Salesforce integration process, enterprises are required to remove the obsolete data and clean up the entire system before integration.           

Merfantz have come up with the best Salesforce integration best practices that will help :

  • Determine your business requirements
  • Keep your team up to date
  • Moreover, know your competitors
  • Type of Integration
  • Get in-depth product details

Identifying the business needs will help you understand the issues of your business. Meanwhile ,Salesforce integration with third-party applications is challenging, but you will accomplish it efficiently with the right approach and solutions. Overall, It is essential to keep the involved teams updated with every piece of information and ask their feedback for the same. Competitors are the ones who keep you motivated to come up with new and innovative solutions. Hence, keeping a close eye on them is the most crucial step; it helps you grow your business.

On one end, where data integration will help you to sync data seamlessly with two or more systems, on the other end, business logic integration allows you to create robust all-rounder business applications. Once you’ve decided on your product, it’s time to analyze it from scratch. You need to understand that integration is not a one day task, it requires a lot of time and money, plus your business success depends on it. Therefore it becomes vital for you to check the product details thoroughly.

Here we can help you with that, join hands with us and start your project today. We are a leading Salesforce development services provider and Salesforce ISV partner  can help you with the best Salesforce integration services.

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