Organizations nowadays spend a considerable number of resources and budget on marketing. However, all your marketing efforts are meaningless if you are not connecting with your customers in the right way. This is where the salesforce marketing cloud role comes into play. Salesforce Marketing Cloud is a CRM platform for marketers. It not only allows to manage customer campaigns but also creates and manages customer relationships. Certainly, it enables you to know your customers better and offers a personalized experience with intelligence.
Merfantz, as a certified Salesforce ISV Partner and the best Salesforce Implementation company, significantly enables business processes to boost financial performance. Salesforce Marketing Cloud formerly known as Exact Target. It has taken the B2B marketing world by storm due to its unique concept for marketing automation platform. It moreover offers marketing professionals a powerful set of tools, specifically designed to interact and manage potential customers effectively. At the same time, it lets you connect with your customers through email, mobile messaging, digital advertising, website content, and social media etc…
Benefits of Salesforce Marketing Cloud
- Firstly, create a customized and targeted customer journey.
- Offer tailored recommendations, reminders and discounts.
- Thirdly, provide real-time customer service.
- Allow marketers to expand their reach and discover new audiences.
- Tune into what your costumer wants and respond to their needs.
- Power your effects with data analytics.
Types of platforms to build effective Marketing Strategies
1. Marketing Cloud Connect:
Aimed at marketing professionals who want the maximum return from investment. It allows both to access all the data and sorted across different Salesforce products.
2. Analytics Builder:
This is an important tool which lets you analyze your efforts and uncover new insights about your target customers. Basically, insights into the behaviors and interests of your contacts across channels that can be used to set marketing goals for the future.
3. Content builder:
With the content-builder tool, the marketing team can create, share, manage, and track content across all marketing channels from a centralized location. In details it is powered by AI, and so smartly arranges and delivers your content for maximum ROI.
4. Personalization builder:
As the name suggests, the personalization builder tool enables marketers to personalize and understand different consumer preferences using predictive analytics. Now, it is part of the Einstein framework, used to make customer interaction fast, smart, and predictive.
5. Journey builder
Journey Builder is an easy-to-use visual flow tool, where marketers can design their own automated omnichannel customer journeys. In the meantime, even set behavior-based goals while planning multiple personalized interactions, all within the same tool. It also integrates with Sales Cloud and Service Cloud platform, ensuring smooth customer experiences.
6. Audience Builder:
One of the prime objectives of the audience builder tool is to provide a single view of all the customer-related activities by collecting and compiling data. Undeniably easily create audience segments using a drag-and-drop tool that filter data across subscriber attributes, engagement & predictive insights.
To Conclude:
Salesforce Marketing Cloud is a unique cloud-based tool for creating marketing automation strategies and for providing an end-to-end personalized customer experience. We hope this guide helps shed some light on what it has to offer for your business. Whether you are just getting started, are in a new project phase, or stuck in-between, Merfantz technologies can be your guide.
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